UTM Campaign URL Builder

Build campaign-tagged URLs for Google Analytics. Pick a preset or customize your own.

Where the traffic comes from
Marketing medium or channel
Campaign name — use lowercase and hyphens
Paid search keyword
Differentiates ads/links
https://example.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=brand-campaign
Tips: Always use lowercase. Use hyphens instead of spaces. utm_source, utm_medium, and utm_campaign are required by GA4. utm_term and utm_content are optional.